ElementCatalogMeasure::load

protected function load()
{
	$measureList = CCatalogMeasure::getList(array(), array(
		"ID" => $this->key
	), false, false, array("MEASURE_TITLE"));
	$measure = $measureList->fetch();
	if ($measure)
		return $measure['MEASURE_TITLE'];
	else
		return "";
}