PropertyValue::setValue

public function setValue($value): self
{
	/** @var BitrixCatalogv2PropertyProperty $property */
	$property = $this->getParent();

	if ($property->getPropertyType() === 'S' && $property->getUserType() === 'HTML')
	{
		$value = $this->prepareValueForHtmlProperty($value);
	}

	return $this->setField('VALUE', $value);
}